🌏The market

Creator economy is a rapidly growing market with a huge potential for financial services. The creator economy includes individuals who generate income from online businesses, social media platforms, content creation, and other digital means. In this context, 1Ton recognizes the challenges that creators face, such as inconsistent income, limited revenue streams, and difficulties in accessing traditional financial services as creators.

According to a report by Influencer Marketing Hub, the creator economy was valued at $104.2 billion in 2021 and is expected to grow significantly in the coming years. This explosive growth is due to the increasing number of individuals who leverage social media platforms to generate income, such as influencers, YouTubers, and content creators. The creator economy's growth is expected to continue due to the increase in the number of platforms available for creators to monetize their content, such as TikTok and Twitch.

As a result, 1Ton aims to capture a share of this market by providing customized financial solutions for creators in the creator economy. 1Ton recognizes that traditional banks may categorize creators as unstable income earners, making it challenging for them to access financial services. For instance, one of 1Ton's potential customers expressed interest in using our service to pay rent or other living expenses, demonstrating the need for accessible and reliable financial services. To address these issues, 1Ton helps creators to unlock their digital asset value and access financing from the open market.

Additionally, 1Ton seeks to expand its expertise and services to other unbanked professionals who are desperate to find the right organization to provide them financial services, including freelancers, online shop owners, and emerging on-chain native workers.

In this way, 1Ton is uniquely positioned to take advantage of blockchain technology and the rapid growth of the market to become a leading financial technology infrastructure provider for creators and other unbanked professionals.